KIKI’S COOKIES
Kiki's Cookies is known for its culinary experience that goes beyond the ordinary. From the mixing bowl to your door, every step of the process is infused with passion and perfection. The cookie company’s dedication is inspired by the joy of baking the way Grandma used to, using gourmet ingredients and artisanal care.
Objective
Kiki’s Cookies’ identity design aims to infuse the brand with nostalgic and homemade elements. Checkered patterns evoke a sense of nostalgia, reminiscent of vintage kitchen décor or classic tablecloths from family gatherings. Since the brand is built on the foundation of family tradition and shared moments, the checkered pattern serves as a visual cue that taps into these feel-good sentiments.
Deliverables
Logo Design
Brand Identity Design
Visual Identity Design
Website Design
Package Design
Social Media Design
THE BRAND HARNESSES AI TECHNIQUES TO ELEVATE ITS VISUAL IDENTITY
By infusing photography with AI-generated visuals, Kiki’s Cookies achieves a seamless integration that reflects the brand’s commitment to its roots. The fresh, vibrant imagery not only speaks to Kiki’s Cookies fresh, quality taste, but also captures a hint of out-of-the-ordinary, aligning with the brand’s culinary experience that goes beyond the ordinary.
A WARM AND FRESH PALETTE REFLECTS KIKI’S CORE VALUES
Made with love to brighten your day is Kiki’s tagline and primary message, which is reflected in the brand’s colour palette. Yellow, the brightest colour in the spectrum, evokes happiness, positivity, and sunshine, perfectly capturing the joyful experience of indulging in Kiki's Cookies. Deep raspberry red symbolizes passion and energy, representing the love and dedication poured into crafting each gourmet cookie and emphasizing the brand’s commitment to excellence. Soft pink tones add a welcoming and comforting touch, while infusing elegance and whimsy, making Kiki's Cookies an irresistible choice for those seeking a sweet treat.
