For this concept project, I explored how Kicking Horse Coffee’s visual presence could be elevated by incorporating AI-generated, hyperreal imagery that captures the company’s adventurous spirit while pushing creative boundaries. These visuals bring an unexpected, energetic twist to the brand’s existing identity—perfect for high-impact campaigns like bus ads, billboards, and social media. This imagery is a fresh way to engage the Kicking Horse audience while staying true to the company’s bold, wake-up-and-kick-ass ethos.