About
Growing up in a creative family, I was inspired by my father’s journey as an award-winning artist and his dedication to his freelance career as an illustrator. Witnessing his artistic process firsthand gave me a deep appreciation for the power of creative expression and the transformative potential of art.
I didn’t take the traditional route of post-secondary education to pursue my passion. Instead, I forged my own path as a self-taught graphic designer and digital artist, learning through experience, experimentation, and a deep commitment to my craft.
Over the past decade, I’ve collaborated with a diverse range of clients, from musicians and artists to mental health professionals and law firms. Along the way, I’ve designed logos for an award-winning creative agency and a nationally recognized non-profit organization, as well as merchandise that received recognition from Warner Brothers.
I’ve infused the roots of my creative heritage into Shannon Alexandra Design—a contemporary design studio that helps clients bring their visions to life. Whether you’re looking for a bold rebrand, an eye-catching website, or unique visuals to elevate your brand’s campaign, I’m here to help!
Specialties
Specialties
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Crafting cohesive brand identities that tell your unique story is at the heart of what I do. From thoughtfully designed logos to carefully curated colour palettes, I ensure each element reflects your values and resonates with your audience.
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I’m passionate about creating eye-catching visuals that elevate your social media presence. Whether it’s engaging posts, compelling stories, or targeted ad campaigns, every design is tailored to captivate and connect.
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I design custom, responsive, and user-friendly Squarespace websites that balance functionality and creativity. Every layout and feature is thoughtfully considered to ensure your site reflects your brand and delivers an exceptional user experience.
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Leveraging AI as a tool for creativity, I combine technological tools with artistic expertise to craft visuals that are truly one-of-a-kind. These solutions add a unique sense of originality to your projects, ensuring your brand makes a lasting impression.
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If you already have an existing brand identity that needs extra attention, this service is for you. I focus on refining and elevating your brand’s visual aesthetic—enhancing elements like colour palettes, typography assets, and imagery to ensure consistency and cohesiveness across all touchpoints. This process helps breathe new life into your brand while staying true to its original essence.
My Approach to collaborating with ai
As the creative industry continues to evolve, the introduction of AI has expanded my process and creative abilities. Rather than resisting change, I’ve chosen to embrace AI as a tool to push the boundaries of my creativity and to amplify possibilities. My approach to collaborating with AI stems from my mission, which is rooted in exploring and expressing the full potential of my creativity.
Although I don’t use AI for all client work, I see it as a powerful asset in my creative toolkit—one that complements traditional design methods rather than replacing them. By combining human intuition with the innovative possibilities AI offers, I create work that is both meaningful and forward-thinking. My focus remains on delivering designs that resonate deeply with clients, staying true to their unique visions and authenticity.